Let'scook.

Storytelling, positioning & 0-to-1 launchesAI-native operatorSan Diego, California

Illustrated portrait of Michael Lock

Michael Lock

Health-tech product marketing leader

Connect on LinkedIn

Ask me anything

Curious how I work or what I've shipped? Type a question.

Clarity RCM
Head of Marketing (Founding Marketer)
Founding marketer$20M ARR

Built the marketing function on top of founder-led sales: 300% more qualified inbound, $7M closed-won ARR (up 35% YoY).

Elation Health
Principal Product Marketing Manager
Series D$50M ARR

Led 0-to-1 GTM for a clinical AI scribe ($3M ARR yr 1) and a new billing product ($5M ARR).

360training
Product Marketing Lead, Healthcare
PE-backed$36M→$72M

Built PMM 0-to-4; took an acquired HIPAA product line to $10M ARR; helped 2x the business $36M to $72M.

ExSite
Founder, Fractional PMM
Founder$2M raised

Fractional PMM for 30+ clients; reusable launch frameworks adopted as their internal standards.

Meta
Product Ops, Platform
NASDAQ: META0→500K MAU

Scaled Facebook Gaming 0 to 500K MAU.

Accenture
Financial Operations Analyst
Consulting

Financial operations on the Meta finance BPO; converted into a full-time role at Meta.

Clarity RCM
Head of Marketing (Founding Marketer)
Founding marketer$20M ARR

Built the marketing function on top of founder-led sales: 300% more qualified inbound, $7M closed-won ARR (up 35% YoY).

Elation Health
Principal Product Marketing Manager
Series D$50M ARR

Led 0-to-1 GTM for a clinical AI scribe ($3M ARR yr 1) and a new billing product ($5M ARR).

360training
Product Marketing Lead, Healthcare
PE-backed$36M→$72M

Built PMM 0-to-4; took an acquired HIPAA product line to $10M ARR; helped 2x the business $36M to $72M.

ExSite
Founder, Fractional PMM
Founder$2M raised

Fractional PMM for 30+ clients; reusable launch frameworks adopted as their internal standards.

Meta
Product Ops, Platform
NASDAQ: META0→500K MAU

Scaled Facebook Gaming 0 to 500K MAU.

Accenture
Financial Operations Analyst
Consulting

Financial operations on the Meta finance BPO; converted into a full-time role at Meta.

Clarity RCM
Head of Marketing (Founding Marketer)
Founding marketer$20M ARR

Built the marketing function on top of founder-led sales: 300% more qualified inbound, $7M closed-won ARR (up 35% YoY).

Elation Health
Principal Product Marketing Manager
Series D$50M ARR

Led 0-to-1 GTM for a clinical AI scribe ($3M ARR yr 1) and a new billing product ($5M ARR).

360training
Product Marketing Lead, Healthcare
PE-backed$36M→$72M

Built PMM 0-to-4; took an acquired HIPAA product line to $10M ARR; helped 2x the business $36M to $72M.

ExSite
Founder, Fractional PMM
Founder$2M raised

Fractional PMM for 30+ clients; reusable launch frameworks adopted as their internal standards.

Meta
Product Ops, Platform
NASDAQ: META0→500K MAU

Scaled Facebook Gaming 0 to 500K MAU.

Accenture
Financial Operations Analyst
Consulting

Financial operations on the Meta finance BPO; converted into a full-time role at Meta.

Clarity RCM
Head of Marketing (Founding Marketer)
Founding marketer$20M ARR

Built the marketing function on top of founder-led sales: 300% more qualified inbound, $7M closed-won ARR (up 35% YoY).

Elation Health
Principal Product Marketing Manager
Series D$50M ARR

Led 0-to-1 GTM for a clinical AI scribe ($3M ARR yr 1) and a new billing product ($5M ARR).

360training
Product Marketing Lead, Healthcare
PE-backed$36M→$72M

Built PMM 0-to-4; took an acquired HIPAA product line to $10M ARR; helped 2x the business $36M to $72M.

ExSite
Founder, Fractional PMM
Founder$2M raised

Fractional PMM for 30+ clients; reusable launch frameworks adopted as their internal standards.

Meta
Product Ops, Platform
NASDAQ: META0→500K MAU

Scaled Facebook Gaming 0 to 500K MAU.

Accenture
Financial Operations Analyst
Consulting

Financial operations on the Meta finance BPO; converted into a full-time role at Meta.

Experience

Where I've built and what it returned.

Full history on LinkedIn
Claude
OpenAI
Cursor
Python
TypeScript
Next.js
React
Tailwind
Vercel
GitHub
n8n
Zapier
Hugging Face
Perplexity
Notion
Linear
Figma
Slack
HubSpot
Salesforce
Apollo
Gong
Navattic
Semrush
GA4
Google Ads
Webflow
beehiiv
Intercom
Segment
Canva
Stack

The AI-native and go-to-market tools I build the function on.

See the open-source tools
Clarity Website RefreshMessaging & Brand
→
MarketingFigma
Rebuilt Clarity's marketing site positioning-first, 13 to 25 pages, solo.
ClarityOS Teaser VideoProduct Marketing
→
Marketing
4-act product teaser for the ClarityOS launch. I wrote and directed it.
Personal Memory SystemTypeScript
→
Vibe-coded
Long-term memory for my AI assistant: sync pipeline in, MCP server out.
Elation AI Scribe LaunchProduct Marketing
→
Marketing
0-to-1 GTM for the first AI scribe built inside the EMR. $3M ARR year one.
ThriftlyTypeScript
→
Vibe-codedGitHub
Ranks every US Goodwill 0-100 on donation quality, from Census data.
Client ProposalWeb
→
Vibe-coded
The proposal built as the bilingual, interactive site it was pitching.
PolysearchPython
→
Vibe-codedGitHub
Pip-installable multi-source research pipeline that verifies its own citations.
AAD 2026 Sizzle ReelEvent Marketing
→
MarketingFigma
Silent, stats-led brand reel for the AAD booth. I wrote and directed it.
LockTypeScript
→
Vibe-codedGitHub
This site: range as proof, not pitch. Designed, written, and shipped solo.
Clarity Ad Landing PagesWeb / Growth
→
Vibe-coded
The Next.js ad-landing platform our paid search runs on. 52 to 90 on mobile.
HumanizerMarkdown
→
Vibe-codedGitHub
A rules-based scrub that protects your voice and facts while clearing AI tells. OSS.
Clarity Website RefreshMessaging & Brand
→
MarketingFigma
Rebuilt Clarity's marketing site positioning-first, 13 to 25 pages, solo.
ClarityOS Teaser VideoProduct Marketing
→
Marketing
4-act product teaser for the ClarityOS launch. I wrote and directed it.
Personal Memory SystemTypeScript
→
Vibe-coded
Long-term memory for my AI assistant: sync pipeline in, MCP server out.
Elation AI Scribe LaunchProduct Marketing
→
Marketing
0-to-1 GTM for the first AI scribe built inside the EMR. $3M ARR year one.
ThriftlyTypeScript
→
Vibe-codedGitHub
Ranks every US Goodwill 0-100 on donation quality, from Census data.
Client ProposalWeb
→
Vibe-coded
The proposal built as the bilingual, interactive site it was pitching.
PolysearchPython
→
Vibe-codedGitHub
Pip-installable multi-source research pipeline that verifies its own citations.
AAD 2026 Sizzle ReelEvent Marketing
→
MarketingFigma
Silent, stats-led brand reel for the AAD booth. I wrote and directed it.
LockTypeScript
→
Vibe-codedGitHub
This site: range as proof, not pitch. Designed, written, and shipped solo.
Clarity Ad Landing PagesWeb / Growth
→
Vibe-coded
The Next.js ad-landing platform our paid search runs on. 52 to 90 on mobile.
HumanizerMarkdown
→
Vibe-codedGitHub
A rules-based scrub that protects your voice and facts while clearing AI tells. OSS.
Clarity Website RefreshMessaging & Brand
→
MarketingFigma
Rebuilt Clarity's marketing site positioning-first, 13 to 25 pages, solo.
ClarityOS Teaser VideoProduct Marketing
→
Marketing
4-act product teaser for the ClarityOS launch. I wrote and directed it.
Personal Memory SystemTypeScript
→
Vibe-coded
Long-term memory for my AI assistant: sync pipeline in, MCP server out.
Elation AI Scribe LaunchProduct Marketing
→
Marketing
0-to-1 GTM for the first AI scribe built inside the EMR. $3M ARR year one.
ThriftlyTypeScript
→
Vibe-codedGitHub
Ranks every US Goodwill 0-100 on donation quality, from Census data.
Client ProposalWeb
→
Vibe-coded
The proposal built as the bilingual, interactive site it was pitching.
PolysearchPython
→
Vibe-codedGitHub
Pip-installable multi-source research pipeline that verifies its own citations.
AAD 2026 Sizzle ReelEvent Marketing
→
MarketingFigma
Silent, stats-led brand reel for the AAD booth. I wrote and directed it.
LockTypeScript
→
Vibe-codedGitHub
This site: range as proof, not pitch. Designed, written, and shipped solo.
Clarity Ad Landing PagesWeb / Growth
→
Vibe-coded
The Next.js ad-landing platform our paid search runs on. 52 to 90 on mobile.
HumanizerMarkdown
→
Vibe-codedGitHub
A rules-based scrub that protects your voice and facts while clearing AI tells. OSS.
Clarity Website RefreshMessaging & Brand
→
MarketingFigma
Rebuilt Clarity's marketing site positioning-first, 13 to 25 pages, solo.
ClarityOS Teaser VideoProduct Marketing
→
Marketing
4-act product teaser for the ClarityOS launch. I wrote and directed it.
Personal Memory SystemTypeScript
→
Vibe-coded
Long-term memory for my AI assistant: sync pipeline in, MCP server out.
Elation AI Scribe LaunchProduct Marketing
→
Marketing
0-to-1 GTM for the first AI scribe built inside the EMR. $3M ARR year one.
ThriftlyTypeScript
→
Vibe-codedGitHub
Ranks every US Goodwill 0-100 on donation quality, from Census data.
Client ProposalWeb
→
Vibe-coded
The proposal built as the bilingual, interactive site it was pitching.
PolysearchPython
→
Vibe-codedGitHub
Pip-installable multi-source research pipeline that verifies its own citations.
AAD 2026 Sizzle ReelEvent Marketing
→
MarketingFigma
Silent, stats-led brand reel for the AAD booth. I wrote and directed it.
LockTypeScript
→
Vibe-codedGitHub
This site: range as proof, not pitch. Designed, written, and shipped solo.
Clarity Ad Landing PagesWeb / Growth
→
Vibe-coded
The Next.js ad-landing platform our paid search runs on. 52 to 90 on mobile.
HumanizerMarkdown
→
Vibe-codedGitHub
A rules-based scrub that protects your voice and facts while clearing AI tells. OSS.
Projects

Work I've shipped, from go-to-market to vibe-coded tools.

GitHubFigma portfolio
GitHub Stars

Not a lot, but I'm proud of every single one.

View my GitHub
Go-to-Market
0-to-1 launches, positioning, and category strategy.
Pricing & Packaging
Good-better-best architecture; attach-rate and ARPA lift.
Competitive Intel
Teardowns, battlecards, and win/loss that move win rates.
AI-Native Ops
Multi-agent workflows that deliver a team's output, solo.
Demand & Content
A weekly newsletter grown from zero to 5,000+ subscribers.
Product
A self-built prototype that became a funded roadmap product.
Go-to-Market
0-to-1 launches, positioning, and category strategy.
Pricing & Packaging
Good-better-best architecture; attach-rate and ARPA lift.
Competitive Intel
Teardowns, battlecards, and win/loss that move win rates.
AI-Native Ops
Multi-agent workflows that deliver a team's output, solo.
Demand & Content
A weekly newsletter grown from zero to 5,000+ subscribers.
Product
A self-built prototype that became a funded roadmap product.
Go-to-Market
0-to-1 launches, positioning, and category strategy.
Pricing & Packaging
Good-better-best architecture; attach-rate and ARPA lift.
Competitive Intel
Teardowns, battlecards, and win/loss that move win rates.
AI-Native Ops
Multi-agent workflows that deliver a team's output, solo.
Demand & Content
A weekly newsletter grown from zero to 5,000+ subscribers.
Product
A self-built prototype that became a funded roadmap product.
Go-to-Market
0-to-1 launches, positioning, and category strategy.
Pricing & Packaging
Good-better-best architecture; attach-rate and ARPA lift.
Competitive Intel
Teardowns, battlecards, and win/loss that move win rates.
AI-Native Ops
Multi-agent workflows that deliver a team's output, solo.
Demand & Content
A weekly newsletter grown from zero to 5,000+ subscribers.
Product
A self-built prototype that became a funded roadmap product.
Focus areas

Where I spend my time.

More on LinkedIn
Anthropic Claude
Perplexity
Python
GitHub
Notion
Linear
n8n
AI-Native Ops

A self-built multi-agent system that delivers a team's output, solo.

See some of the tools
✔ Next.js + TypeScript + Tailwind
✔ Designed, built and shipped solo
✔ AI as the pair, me on the wheel
✓ Vibe-coded. Live.
Vibe-coded by me

Like it? It's open source.

How I built it

Get in touch.

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